This is my final poster design to celebrate 100 years of GF Smith paper.
Process: Firstly i produced a paper sculpture which was both relevant to the workshops in task 1 and which were relevant to GF Smith. When i researched GF Smith paper, i found out that they produce paper in 56 different colours/shades. I also found out that they are as environmentally friendly as they possible can be, considering they are a paper supplier.
Taking these fact into consideration i produced a paper flower sculpture, with each section coloured in a different colour. I chose to produce a 'healthy' paper flower sculpture because of the fact that GF smith try there best to be friendly to the environment. I thought this was a really good idea because it is also advertising the background and facts about the company and what they provide (56 colours).
Background: As you can see, the background is one of the high quality photographs which was taken of my flower sculpture. I chose to put this as the background because in previous development and experimentation i didn't like the posters where the image was smaller and not used as the main background. It didnt work well with a different background colour and it didn't show the potential and excellence of the sculpture itself. Therefore i chose to put the image as the whole of the background because it showed the fine qualities of the sculpture and it worked well with the relationship between the sculpture and what the poster was advertising.
Colour: As explained earlier, i chose to produce the sculpture with 56 different colours/shades to advertise what GF Smith can provide the customer with. This isn't clear in the poster but it isn't about explaining this to the viewer but its the principle behind it. However, seeing the many different colours does give the impression of the potential colours.
Layout: The layout i decided on was the image as the whole of the poster with the writing pretty much central. The poster layouts i produced were helpful in deciding this. My aim was to have the image to catch the eye then the writing to stand out enough so its clear and readable for the viewer.
Type: For the text on the poster i used the same font but slightly changed the effects of it and the colour for each section of writing. I did this because i wanted the type to be pretty simple due to the 'fussy' colourful image behind it. I chose to stick to whites and greys because 1) it stood out enough to be able to read clearly without it being too harsh which it would have been if for example black was used and 2) they are the colours used on the current GF Smith logo.
Final Sculpture Design (for Atrium)
This is my final paper sculpture design to put in the Atrium at Sheffield Hallam University.
My final sculpture was a flower form. I thought it would go well as a decorative piece in the Atrium and seen as it has many artistic passersby, the way the sculpture was produced and artistically developed, it was a suitable place for my sculpture to live.
I wasn't sure on what sculpture i was going to produce until i started to experiment with paper based on my research. Researching flowers, shells and feathers really gave me a strong development and initial idea. When reproducing natural forms such as flowers, i decided that i would like to produce a flower form into a paper sculpture because i found them the most interesting and attractive during my experimentation.
To produce my final piece i used thin card, craft knife, a strong glue and a camera.
Firstly i cut out petal shapes following the theme of repetition. I did this by making one and using it as a stencil so they were the same size. I did this with 3 different sized petals which made up the flower. I then added a few scores in the paper so that shape could be formed to each individual petal. The process is pretty simple after that, i stuck each petal down onto a flat piece of card making sure they were secure and still in shape. After glueing down each individual piece i held it in place, then photographed using different angles and camera settings to make the sculpture look more visually interesting and 'toned'.
Here are some photographs i took of my sculpture using different angles and lighting.
